L.E.P. Bogus Boys - Now Or Neva [Music Video]

L.E.P. Bogus Boys haven't run out of songs to make videos for yet???

Apparently not as they head to a group session for compulsive spenders and perform the title track to their mixtape Now Or Neva.

"Now Or Neva is the title of the mixtape, and either you're going to go hard and put it all out on the line now, or forever be content with where you are in life...You can go from having everything, and lose it all if you don't manager your wealth properly. We see millionaire ball players broke because of mismanagement." - L.E.P. Bogus Boys

Props to Audible Treats

Previously: L.E.P. Bogus Boys x The Hood Internet [FreEP]

B.o.B - So Hard To Breathe

With May 1st approaching closer and closer, B.o.B reveals more jewels from his sophomore album Strange Clouds. "So Hard To Breathe" sounds like a continuation of "Where Are You" as he rhymes about the overwhelming pressure he feels being in the spotlight.


Props to Rap-Up

Previously: CyHi The Prynce ft. Travis Porter & B.o.B - A-Town

Rita Ora - How We Do (Party) [Music Video]

Rita Ora's been tearing up the UK with her single "R.I.P.," and she's hoping to receive the same love from the US with her Roc Nation debut single "How We Do (Party)." Check out the video below as she and her friends make me wish I was there partying and bullshitting right there with them.



Props to Rap-Up

Previously: Rita Ora Talks Joining Roc Nation, Meeting Beyonce & Rihanna Comparisons [VIDEO]

Fabolous - Got That Work [Music Video]

Fabolous teams up with director Aristole again on the visuals to There Is No Competition III track "Got That Work." Charlemagne says Fab is in the Ho Hall Of Fame, and this definitely supports his induction. NSFW in any shape or form.



Props to Rap-Up

Previously: Fabolous - Birthday Cake (Remix)

Lotta - This Is Love (Prod. by J Pilot)

One of the reasons I'm happy I'm back in NC is to witness the growing presence of Hip Hop in the area. I had the pleasure of meeting Fayetteville bred emcee Lotta last week along with J Pilot, the producer of his new single "This Is Love," and I'm officially counting down until Final Fantasy drops on May 31st.



Hit up the comments with your thoughts on "This Is Love," and keep your eyes on the site for the music video this weekend!

J.A.E - Gone [Music Video]

NC may be in J.A.E's heart, but Flatbush, Brooklyn is the rapper's second home. Watch him and the rest of the YachTs crew light up, play dice, and eat chicken (with Mary J. Blige?) in the visuals to "Gone," the lead single to J.A.E's forthcoming project Fruition.



Previously: J.A.E - The World Is Yours (Freestyle)

Ab-Soul - Pineal Gland [Music Video]

Ab-Soul has often referred to himself as the smartest in Black Hippy, and this music video should be all the proof you need. Check out "Pineal Gland" below, which might have you in deep thought for the rest of the day. Ab-Soul's album Control System is coming May 11th!



Previously: Ab-Soul ft. Danny Brown & Jhené Aiko - Terrorist Threats

Cam'ron ft. Sen City - Titty Attack & Tears

Yesterday, Cam'ron announced that he's going to release thirty songs in thirty days, and my only response was "Why though?" Here's the first of his UNLostFiles series, "Titty Atack & Tears." Why though?



Props to SC

Previously: Dipset Performs At The 2012 Paid Dues Festival [VIDEO]

Drake ft. Lil Wayne - H.Y.F.R. (Behind The Scenes) [VIDEO]

If the music video wasn't entertaining enough (I doubt it.), check out this behind the scenes footage of Drake's "HYFR" shoot shot by Derick G.



Props to SC

Previously: Drake Explains Origins Of "Crew Love" & Talks Relationships With Rita Ora And Rihanna [VIDEO]

Kevin Cossom - Overflow [Music Video]

Kevin Cossom's Hook Vs. Bridge II is only hours away, but for now, check out the music video to "Overflow." The Walid Azami directed visuals pick up where "Things People Do" left off as Kevin takes his leading lady (the one with a whole boyfriend) on a getaway vacation. Make sure you check back in for the EP at 3PM ET!