Just as Rihanna closed out her Diamonds World Tour, she releases the visuals to Unapologetic's 5th single "What Now."
“It’s gonna be kinda eery, very creepy because ‘What Now’ is one of those songs that you can get really boring with the visual. Everybody’s probably expecting like a narrative type of video, a love story of some sorts, something really soft and pretty. It is pretty and kinda soft, but it’s really a little demented.” --Rihanna
Directed by The Uprising Creative
Previously: Wale - "Bad" (Remix) ft. Rihanna